Japanese MediCom Toy has since its humble beginnings in 1996, then sharing premises with a tonkatsu-spot in Tokyo’s Ebisu district, turned into a global phenomenon. The cult-declared toy manufacturer’s insanely coveted collectables/design objects tap into anime and mainstream pop culture, and are sold in very limited quantities. Their most famous lines of toys are the Kubrick and BE@RBRICK series, the latter a bear-shaped figure in different sizes, which has turned into a cultural icon on its own and spawned a devout following, including high-profile personalities like Pharrell Williams, Grace Coddington and DJ Khaled. By using the technique of blind box packaging collectors are influenced to trade, buy and sell figures in order to complete their collections. MediCom Toy (with its beloved BE@RBRICK) counts a long list of collaborations, including KAWS, BAPE, Star Wars, Undercover, Disney, Chanel, Supreme, Fendi, Futura, fragment design and Comme des Garçons, and the list continues to grow specifically in the streetwear/fashion arenas.