Fondazione Italia Patria della Bellezza announces its first Artist Call, ITALIA PAZZA, in collaboration with the branding agency Robilant and the artist residency Casa degli Artisti, and curated by Spaghetti Boost Media Art Factory.

The Open Call invites national and international artists* to experiment and create a dialogue between art and everyday and consumer objects. The aim is to rethink and reinvent a new creative language through the restitution of this process in a ‘pop-up’ and extemporary mode.

The Goal

The Artist Call has the objective of conceiving and realising new artist merchandising for Fondazione Italia Patria della Bellezza, through the process of personalising an object of common use which will be given to the artists* and asked to intervene on it, letting themselves be inspired by their own poetics. The consumer object becomes a blank canvas on which each artist can work freely, transforming it into a unique piece, the result of personal research and experimentation.

The selected projects will be displayed in a pop-up exhibition-event and become part of a limited edition collection, sold to support the Foundation's philanthropic aims.

Theme

The theme of the call is Italian identity, which for the Foundation coincides with beauty. Beauty is not only aesthetic, but ethical: it is imagination, ingenuity, creativity and talent. It feeds off the land, spills over into the community and becomes inspiration for the future. Beauty is madness, because it is the unexpected glimpse, the all-Italian ability to see beyond the track.

Who Can Participate

The Open Call is open to all artists* regardless of age, nationality or gender, active in Italy. Participation is free of charge.

Awards and Opportunities

The selected artists* will be 3 and will receive:

• 3 prizes of € 3,000

• 3 artist residencies of 40 days at:

  • VM12 - Factory Spaghetti Boost

  • Robilant Agency

  • Casa degli Artisti

• Final exhibition-event

During the residency, the artists* will develop and produce their project. The works created will be exhibited and subsequently transformed into a limited edition collection, available for pre-order on the websites patriadellabellezza.it and spaghettiboost.com

The modalities, timing, times of residence at each partner's premises will be agreed upon after the announcement of the activation and the results of the jury.

Jury and Selection

The selection will be carried out by the committee consisting of:

• Alessia del Corona

• Angelo Ferrara

• Christian Gancitano

• Federica Sala

• Franco Bosisio

• Francesco Sghirripa

• Maurizio di Robilant

• Roger Botti

• Board Casa degli Artisti

Projects will be assessed on the basis of their originality, feasibility and coherence with the theme of the call.

Timeline

• Open Call opening: 28 March 2025

• Open Call Closing Date: 15 May 2025

• Publication of results: 3 June 2025

• Start of residencies:

  • Fondazione Patria della bellezza - Robilant: 9 June 2025 (40 days)

  • VM12 Spaghetti Boost: 15 September 2025 (40 days)

  • Casa degli Artisti: from 21 October (40 days)

Final exhibition: after the end of the residencies

Rights and Commercialisation

• Projects realised during the residency and subsequent products will be royalty-free, except for the obligation to cite credits. (read the regulation)

• For the serial version and possible royalties read the regulation.

• The whole project will be valorised through a communication campaign during the residencies and in the following months.